Common workflows
- Reputation reporting — pull all reviews from the last quarter, count by rating bucket, and chart trend over time.
- Competitor benchmarking — export your top 3 competitors' reviews and diff sentiment / common complaints / response rate.
- Local SEO audits — for multi-location brands, export each location's reviews and identify the worst-performing ones to coach.
- Owner-response gap — filter for reviews where
owner_response_textis empty — those are the ones the brand never replied to. - Bad-review triage — filter rating ≤ 2 and route to your customer-success team via Zapier or webhook.
- UGC content — pull 5-star reviews with photos to feed into your testimonial gallery (subject to Google's UGC ToS — get reviewer permission for republication).
- Aggregator listings — power your own "best businesses in [city]" page with fresh review data via the API.
About the timestamps
Google Maps doesn't expose exact ISO timestamps in its public review surface — only a relative string like "2 weeks ago" or "5 months ago". The created_at_estimated column is our best-effort conversion at export time. For exact precision (which can matter for legal record-keeping), use the official Google Business Profile API on businesses you own.
Common Google Maps URL formats
https://www.google.com/maps/place/Business+Name/@lat,long,17z/...— the most common URL after searching a businesshttps://goo.gl/maps/.../https://maps.app.goo.gl/...— short links from "Share" buttons; both work.https://www.google.com/maps?cid=12345678901234567890— the canonical CID URL; works.
Plan limits
Per-export size scales with your plan. Free (no signup): up to 100 reviews per business. Personal: 5,000. Premium: 50,000. Business: 250,000 — see pricing for the full feature comparison and API tiers for the API-specific limits.